SELF-SUMMARY

Samanth Akula

Hi, I’m Akula Samanth, a Digital Marketing Specialist, SEO Expert, and SaaS Builder with 4+ years of experience in driving business growth through data-driven digital marketing strategies. I specialize in Search Engine Optimization (SEO), Paid Ads, Programmatic Advertising (DV360, Google Ads, Meta Ads), and Content Marketing, helping businesses increase online visibility, website traffic, and lead generation.

I’m passionate about creating scalable marketing strategies, innovative tools, and automation systems that help businesses grow faster with minimal cost and maximum impact.

EXPERIENCE

May 2025 to August 2025

Programmatic Advertising Trainee - Madsapiens

  • Executed 60+ insertion orders across Display, Video & TrueView campaigns for brands like Armani, Nestlé, Red Bull, and Michelin Tyres.

  • Implemented and customized Floodlights in DV360 with advanced URL tracking via custom variables.

  • Managed campaign pacing & optimizations for under-pacing insertion orders, including ViewQwest (Singapore ISP).

  • Built & delivered comprehensive performance reports (12 I/Os) using pivot tables, insights, and creative/device analysis; successfully presented findings to leadership.

2023- 2024

Freelance SEO Specialist: Gimbooks and NewsMeter.in (News Media Site)

  • Conducted full SEO audits, content optimization, and backlink strategies using GSC, Ahrefs, Screaming Frog.

  • Resolved technical SEO issues (Core Web Vitals, broken links, indexation) and optimized high-traffic landing pages.

  • For NewsMeter.in: Optimized meta tags, schema markup, and trending/local keywords to increase visibility in Google Discover & Top Stories.

  • Result: Increased organic traffic by 68% in 3 months, ranked #1 for “Top Billing Software in India”, “Best Billing Software”, and “Invoice Billing Software”.

2020- 2024

Blog: Bsebonline.net EDU and Indiayojana.in – Government Schemes & other

  • Built SEO-driven blogs targeting competitive exams & government schemes using Google Trends, Ubersuggest, RankMath SEO.

  • Targeted regional/state keywords & trending queries (e.g., “TS Inter Hall Ticket 2024”, “AP SSC Results”, “PM Kisan Status 2024”).

  • Created optimized content clusters, improved crawlability, and built organic backlinks.

  • Result: Reached 1M+ monthly organic sessions during exam season, ranked in Top 3 for 100+ high-volume keywords, and featured in Google Discover.

2021 - Present

Freelance Web Designing - (WordPress)

  • Designed 55+ responsive websites across industries (wellness, real estate, education, medical, lifestyle).

  • Example Projects:

    • m9interiors.com – Interior design showcase site.

    • amazingholistic.com – Holistic wellness clinic with booking features.

    • aimqre.com & indiakitchenaz.com – Business websites with SEO-friendly structures.

  • Delivered clean, SEO-optimized, and mobile-friendly websites tailored to client needs.

EDUCATION

2025 - August

Programmatic Advitiser in DB360

Madsapiens - AdTechademy

2015 - 2019

Bachelor Degree in Computer Science and Engineering​

KIET Kakinada Institute Of Engineering And Technology

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Credentials

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