ABOUT ME
Hi, I’m Akula Samanth, a Digital Marketing Specialist, SEO Expert, and SaaS Builder with 4+ years of experience in driving business growth through data-driven digital marketing strategies. I specialize in Search Engine Optimization (SEO), Paid Ads, Programmatic Advertising (DV360, Google Ads, Meta Ads), and Content Marketing, helping businesses increase online visibility, website traffic, and lead generation.
I’m passionate about creating scalable marketing strategies, innovative tools, and automation systems that help businesses grow faster with minimal cost and maximum impact.
EXPERIENCE
May 2025 to August 2025
Programmatic Advertising Trainee - Madsapiens
Programmatic Advertising
Executed 60+ insertion orders across Display, Video & TrueView campaigns for brands like Armani, Nestlé, Red Bull, and Michelin Tyres.
Implemented and customized Floodlights in DV360 with advanced URL tracking via custom variables.
Managed campaign pacing & optimizations for under-pacing insertion orders, including ViewQwest (Singapore ISP).
Built & delivered comprehensive performance reports (12 I/Os) using pivot tables, insights, and creative/device analysis; successfully presented findings to leadership.
2023- 2024
Freelance SEO Specialist: Gimbooks and NewsMeter.in
(News Media Site)
Conducted full SEO audits, content optimization, and backlink strategies using GSC, Ahrefs, Screaming Frog.
Resolved technical SEO issues (Core Web Vitals, broken links, indexation) and optimized high-traffic landing pages.
For NewsMeter.in: Optimized meta tags, schema markup, and trending/local keywords to increase visibility in Google Discover & Top Stories.
Result: Increased organic traffic by 68% in 3 months, ranked #1 for “Top Billing Software in India”, “Best Billing Software”, and “Invoice Billing Software”.
2021 - Present
Freelance Web Designing - (WordPress)
Web Designing - (WordPress)
Designed 55+ responsive websites across industries (wellness, real estate, education, medical, lifestyle).
Example Projects:
m9interiors.com – Interior design showcase site.
amazingholistic.com – Holistic wellness clinic with booking features.
aimqre.com & indiakitchenaz.com – Business websites with SEO-friendly structures.
Delivered clean, SEO-optimized, and mobile-friendly websites tailored to client needs.
Governmant and Education Blogs
2020- 2024
Blog: Bsebonline.net EDU and Indiayojana.in – Government Schemes & other
Built SEO-driven blogs targeting competitive exams & government schemes using Google Trends, Ubersuggest, RankMath SEO.
Targeted regional/state keywords & trending queries (e.g., “TS Inter Hall Ticket 2024”, “AP SSC Results”, “PM Kisan Status 2024”).
Created optimized content clusters, improved crawlability, and built organic backlinks.
Result: Reached 1M+ monthly organic sessions during exam season, ranked in Top 3 for 100+ high-volume keywords, and featured in Google Discover.
EDUCATION
June to August 2025
Programmatic Advitiser in DV360
Madsapiens - AdTechademy
2015 - 2019
Bachelor Degree in Computer Science and Engineering
KIET - Kakinada Institute of Engineering and Technology
SKILLS
85%
SEO
(On-page, Off-page, Technical)
85%
Link Building & Backlink Analysis
(On-page, Off-page, Technical)
92%
Keyword Research
SERP Analysis
81%
Google Analytics & Search Console
81%
Competitor Analysis
81%
Programmatic Advertising
Display and Video (DV360)
81%
Demand-Side Platforms
(DSPs) (e.g., DV360, The Trade Desk)
81%
Audience Targeting & Segmentation
81%
A/B Testing & Conversion Rate Optimization
78%
SEO Audit & Reporting
(Ahrefs, SEMrush, Screaming Frog)
90%
WordPress SEO
(Yoast, RankMath)
87%
Content Strategy & Blogging
87%
Local SEO & Schema Markup
87%
Meta Ads (Facebook/Instagram)
Non enim praesent
87%
Programmatic Media Buying & Strategy
87%
Real-Time Bidding (RTB) & Ad Exchanges
87%
Campaign Optimization & Performance Analysis
Certificates
August 2025
Programmatic Advertiser Certificate
ADTechademy
Jan 2020
Digital Marketing Certificate
Digital Nest